Peanuts are made to be roasted, and that’s exactly what we did.

Not only did our team create a teaser and Super Bowl spot but we also produced a 12-minute comedy special that was featured on Tubi and hosted by celebrity Roast Master General, Jeff Ross and six other comedians.

We used the :30s Super Bowl spot to promote the roast and drove people to Tubi with a QR code.

Viewers watched over 10,000 hours of the roast on Tubi and the campaign garnered over 2.59 billion earned media impressions.