When you bring a crunchy snack and a country song together you get a “crunchry” song.

Corn Nuts partnered with country singer Sammy Arriaga, and 6 influencers to promote a contest on TikTok to find the Official Crunch of Corn Nuts.

The winner got $5k, a year's supply of Corn Nuts and their crunch featured in Sammy Arriaga’s new song and music video, Gonna Sound Country.