For the launch of the new Sweet and Spicy flavor, Planters partnered with Oliver Tree to create mullet kits. These kits were inspired by the product’s polarizing flavors and his “sweet in the front, spicy in the back” mullet.

The kits came with a pack of the new peanuts, an Oliver Tree mullet and a sweet and spicy wig styling kit so they could snack on the new flavor and look the part at the same time.